PAWer PAWer Pedigree Power

Pedigree wanted to humanize their brand by standing up for a cause.

This was an excellent move considering 90% of consumers have expressed their willingness to switch to a brand that is associated with a positive cause, according to a Cone Communications study.

The brand began their, “Buy a Bag, Give a Bowl,” campaign to support a national effort, and amplified it with the help of influencers.

The influencers promoted the campaign through their social media content, blog posts, and video content.

Influencers like Kristyn Cole helped promote the campaign on Instagram by sharing touching stories about their pets to appeal to their followers’ emotions.

They encouraged their followers to buy a bag of Pedigree because the brand would give a bowl of food to a dog in need for every bag purchased from the store.

How Oneplus Influencers Never Settled!

Influencer marketing is a key marketing strategy for most smartphone brands in India.

The focus target group for these brands is individuals between the age group of 15 to 45 years who are largely active online, inclusive of college students, professionals, and homemakers.

Therefore, the brand can communicate digitally with young netizens through influencer marketing.

One Plus marketers believe in lean start-up methodology, which helps their campaigns in quickly adapting to the market, thus saving them cost on marketing and advertising.

With a young consumer base comprising of metropolitan men and women ranging from age 15 to 45, it made sense for One Plus to focus more on online marketing techniques.

They made full use of the hashtag sensation by introducing their own hashtag campaign called #NeverSettle, also proving that you don’t necessarily need big bucks to make an impact.

While all these campaigns were successful for One Plus, it is the use of Influencer marketing that took One Plus to a whole new level even when marketers were getting introduced to the world of influencers.

Twitter, Facebook, Instagram, YouTube, and blogs are the main playing fields for employing influencer marketing.

While Twitter is used to create a buzz for the product conversations,

Facebook, YouTube and blogs feature unboxing videos as well as smartphone reviews. On the other hand, Instagram is often used to highlight camera features.

The most used features in smartphones are social media applications, thus marketing them through content creators themselves gives a brand maximum reach.

One Plus used a mix of macro and micro-influencers to introduce a product, create rich unboxing & review content, drive purchases via discounted sales and create extended advocacy content.

If there was a single reason why Oneplus could successfully break a duopoly between Samsung and apple to enter India, it would point to the success of such new marketing techniques.

The Story Of AWE Ft. Kylie Jenner

Kylie Jenner was born in 1997 in LA, California.

The youngest daughter of Bruce Jenner now Caitlyn Jenner and TV personality Kris Jenner and she has an older sister, Kendall.

In 2007, Jenner, along with her parents and siblings, Kendall, Kourtney, Kim, Khlo, and Rob, began appearing in the reality television series Keeping Up with the Kardashians, which chronicles the personal and professional

lives of their family members.

On November 15, 2013, the Jenner sisters announced that they would launch

The Kendall and Kylie Collectionwith PacSun which launched in February 2013. Since it’s conception, the sisters have released several collections for this line.

In July 2013, the Jenner sisters launched a jewellery line with Pascal Mouawad’s Glamhouseto create the Metal Haven by

Kendall and Kylie Jewellery Collection.

In August 2015, Jenner announcedthat she would be launching her first lipstick line as a part of her self-titled lip kit under the name Kylie Lip Kit.

In February 2016, Jenner’s cosmetic companywas renamed to Kylie Cosmeticsand the number of kits produced rose from an initial 15,000 to 500,000.

In 2015, Kylie and Kendall were named to Time magazine’s Most Influential Teens list.

That same year, she launched a paid

lifestyle app called Kylie, which is estimated to generate millions of dollars for the young businesswoman.

Additionally, like her sisters, Kylie Jenner has an extensive following on social media; on Instagram alone, she has garnered more than 100 million followers.

She used this visibility to start a campaignon the social media site against bullying.

In 2019 she was highlighted by Forbes as the youngest-ever self-made billionaire.